Butterfly the steak, then cover with plastic wrap or wax paper and pound it to 1/4 inch thickness.
Season the front and the back of the steak with Weber Steak N Chop Seasoning.
Sprinkle the cheese over the beef, leaving 1 inch border along the edge. Grate the lemon zest over the cheese.
Add arugula and parsley to a bowl, mix together. Add this mixture on top of the lemon/cheese layer.
Starting from the end closest to you, began rolling up tightly. Tie pinwheels with butcher’s twine. With a sharp knife slice the beef between the twine. You should have about 6-7 pinwheels.
Place the pinwheels on a medium-high heat grill and cook until a thermometer reads 145-150 degrees.